He’ll go out and experience life to speak and write about it and there’s a lot of vulnerability in that. Drake is so classic R&B when he approaches his melodies, it’s so nostalgic, but at the same time, so fresh: 99% of the things writes about comes from a place of truth. sample, people who are in the older generation feel that energy. If you listen to songs like “Cameras,” the Jon B. connected generations because the sound was hitting so many different eras. Take Care really introduced people to The Weeknd on a mainstream level.

The city was looked at as one of the new Meccas of hip-hop and R&B with Drake, PartyNextDoor, The Weeknd. The Toronto sound became everybody’s sound at one point. Those filtered sounds, low pads, the super R&B feeling with a rap bounce, a lot of it came from Take Care. After the commercial success of Take Care, everybody was making tracks like Drake’s, it snowballed. I feel like Take Care solidified the Toronto sound and So Far Gone was the introduction. I didn’t realize ’s touch and my touch and other people’s involvement would bring this new version of So Far Gone - those dark pad-y kind of vibes, but a little more dance, a little more dialed in. People have their criticisms about it being a bunch of hard-hitting songs that were like a compilation, and Take Care was this cohesive body of work. Drake was coming off of Thank Me Later - and it was a successful album - but one thing people were debating was the cohesiveness. When we created Take Car e, I couldn’t see what it would be for the future the impact it would have. Ten years later, T-Minus discusses how it happened: With Drake’s signature melodic, sad-boy rhymes - coupled with commercial hits featuring artists like The Weeknd, Lil Wayne, and Nicki Minaj - the rapper proved his staying power while simultaneously hand-delivering the R&B/hip-hop blueprint that defined a decade.

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